Is ULTA up or down today?
ULTA is up 1.79% today, last at 517.17. This stock moved +1.79% versus the prior close.
ULTA · Ulta Beauty
ULTA (Ulta Beauty) is trading at 517.17, up 1.79% on the session. Price action and momentum indicators lean constructive.
Over the past 7 days, 21 headlines skew mixed. Earnings and Macro/Market themes dominated coverage. Stories with measurable price impact averaged +4.51% — the market reacted positively.
Social mentions lean cautious or negative.
Analyst firms are mostly reiterating — no strong directional shift lately.
ULTA is up 1.79% today, last at 517.17. This stock moved +1.79% versus the prior close.
Over the past 7 days, 21 headlines skew mixed. Earnings and Macro/Market themes dominated coverage. Stories with measurable price impact averaged +4.51% — the market reacted positively. Dominant story: Ulta joins forces with new partner after Target breakup - thestreet.com (2 sources, neutral) RSI is 68 — leaning bullish Price above 50-day average — short-term uptrend Social (demo): 37% of recent mentions lean bullish — social mood is cautious.
Loaded: Feb 2026 – Jul 2026 (124 days) · Drag or scroll left for earlier dates
Analyst firms are mostly reiterating — no strong directional shift lately.
Next earnings
Aug 26EPS est $6.29
Query: ULTA
74/ 100 index
+12.1% vs start of window
Based on 12,641 mentions over 30d
Ulta joins forces with new partner after Target breakup - thestreet.com
Is Ulta Beauty (ULTA) Using Fashion Collaborations To Deepen Its Youth-Focused Brand Moat? - simplywall.st
Ulta joins forces with new partner after Target breakup
Sisters accused of stealing more than $75,000 in cosmetics from Ulta stores in 3-day theft spree - KFYR-TV
Ulta Beauty (ULTA) Advances While Market Declines: Some Information for Investors